Boomerang: The Marketing Trend that Appeals to Even the Shortest Attention Spans

Marketing music through social media has become one of the biggest trends in the music industry, but sometimes it is hard for independent artists to capture the ever shrinking attention span of the social media audience. Sometimes a photo just isn’t enough to spark interest with fans, but a 15 second Instagram video is too … More Boomerang: The Marketing Trend that Appeals to Even the Shortest Attention Spans

Project Focus Group

For many independent artist’s, an important part of their marketing revolves around finding and reaching their target market. Who should I market my music to? What age range will my target market fall in? ┬áBeing able to recognize who your music is most marketable to, is vital to an artist’s growth and success. Although Kristin … More Project Focus Group