There is no doubt about it, streaming has becoming one of the most popular ways to consume music in 2015. Spotify, one of the industry’s streaming giants, is now expanding its boundaries. Artists will now be able to sell merchandise on their artist page through Spotify. To make the deal even sweeter, Spotify announced that artists will not have to pay commission in order to have there merch on the site! All you have to do is create a Topspin ArtistLink account for free with Spotify’s partner Topspin Media.
Spotify is making a very smart choice in adding this feature, and it will increase their popularity especially with independent artists. Unfortunately, indie artist see very little return from the streaming craze. Since so many fans go directly to Spotify to find new music, it will be very helpful for independent artists to be able to have other income streams available to them on the site. Being able to supplement the small royalty check from Spotify with merch sales will definitely give independent artists a much needed boost.
I absolutely will be considering using this new feature from Spotify for my artist’s marketing plan! The future of the music industry is here! Who knew we would be Streaming Merchandise!